Laura Erasmus


About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.


Do you understand the term SEO?

Make Your Site Appear in Google™ Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple! Check our SEO Explained […]


What is marketing? What is branding? How do they differ?

The difference between marketing and branding. There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, […]


If you are not networking you are not working

Networking is the departure point of business development. Technology has redefined how we prospect for jobs, meet business contacts and increase our revenue. As an entrepreneur, if you don’t have a network, you will keep revisiting the drawing board.” If you want to make Your Network Your Net Worth, don’t […]


How to choose a domain name?

How much thought do you need to put into choosing your domain name? Is it really that important? If you have a quality website and business, people will visit your site no matter what the domain is, right? Well, not so fast… It’s your “first impression”. Your URL is the […]


How to Grow Your Facebook Following: A 6-Step Plan

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps. #1: Analyze Broad Target Market Characteristics The first step is to identify […]


Your Online Marketing Strategy

Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, poaching your potential customers and offering a better first impression to anyone searching for businesses like yours in your area. To make matters worse, every day they […]


Facebook Tagging For Business

Remember when you are Facebook tagging, you are linking to another business or person’s page and that can lead people to click and leave your Facebook page to go to the tagged page. It’s important to balance your desire to connect along with your desire to keep people front and […]


Google Plus Marketing Features

  Google+ is packed with features that can help you to market your business in numerous ways, whether it’s to engage with customers, increase your brand’s exposure, find high quality leads within your target audience, find influencers or to attract readers to the content you post. The following are just […]