Social media platforms and marketing is an important component of every marketing strategy. That’s why it’s so important for companies to have a solid answer to the following questions: which social media platforms should be used? Is Facebook enough? Or should other platforms like Twitter, Instagram, and Google+ play a […]
While B2B social media efforts are usually focused on Twitter and LinkedIn, there is evidence that Facebook ads deliver the best return on investment.
Twitter tweets or not? Different social media sites have different uses, strengths, and advantages. Twitter could be called a ‘real time social networking’ site, a place for sharing information as it happens, and for connecting with others in real time, often resulting in lasting friendships and contacts. Learning how to […]