Daily Archives: July 24, 2016


Expand your exposure online!

EXPAND EXPOSURE ONLINE How to expand your exposure online:             Get social shares from your personal network. Request links from your list of link prospects (from sites that might be interested to share and link to your content). Reverse engineer links from your competitors’ similar content. Promote the content through […]


Major components of Facebook marketing

You probably won’t be surprised to learn that Facebook is the #1 social media platform used by businesses. In fact, according to eMarketer, 41% of US small businesses now use Facebook as part of their online marketing strategy. Yet, despite its widespread usage, many business owners report that their efforts […]


Many leaders, despite being extremely busy, set aside at least an hour a day (or five hours a week) over their entire career for activities that could be classified as deliberate practice or learning. We need to move beyond the cliche, “Life-long learning is good,” and think more deeply about what the minimum amount of learning the average person should do per day in order to have a sustainable and successful career.

Just as we have minimum recommended dosages of vitamins, steps per day, and aerobic exercise for leading a healthy life physically, we should be more rigorous about how we as an information society think about the minimum doses of deliberate learning for leading a healthy life economically.

The long-term effects of NOT learning are just as insidious as the long-term effects of not having a healthy lifestyle. The CEO of AT&T makes this point loud and clear in an interview with the New York Times; he says that those who don’t spend at least 5 to 10 hours a week learning online “will obsolete themselves with technology.”  http://www.inc.com/empact/bill-gates-warren-buffett-and-oprah-all-use-the-5-hour-rule.html