Monthly Archives: June 2016


Branding Matters. Social media strategy plan!

Branding Matters! Whether you run a restaurant, is a window cleaner or a lawyer?  Let’s start with the wording. If you were to replace the word “branding” with “reputation” I might get your attention. You care about your reputation, right? Branding is about the impression you make. If you want […]


How to use Facebook business

Facebook Business has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach. While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the […]


A practical lesson on Social Media Management for Startups!

Social Media Management is a daunting task.  Unfortunately most entrepreneurs believe it to be a task that can be done by the intern, thinking if you know how to play on your own Facebook page it will be no different to manage the business Facebook page. Unfortunately, it will take […]


Basics for Online Media Marketing

Did you know that on average, people spend 1 out of every 5 minutes online using social media? The most popular social media marketing platform today is Facebook, which has the highest user engagement levels.  Facebook makes sure users are engaged by catering each individual’s news feed with content that […]


4 Ethical Subliminal Marketing Tips

When we say “subliminal marketing,” the image that probably comes to mind is of sci-fi brainwashing and an Orwellian 1984. You’re probably also thinking that it’s a myth created for just those fictions, and not something that could affect you and your business. However, we’re going to say subliminal marketing […]


6 Reasons Companies Need to Hire a Social Media Manager

According to recent statistics, only 12% of businesses feel that they are using Social Media effectively without hiring a social media manager. And yet approximately 60% of businesses are using Social Media. There are a number of reasons that contribute to the low numbers of efficient use, including understanding how […]


Hiring me as your Social Media Manager will benefit your business!

Social media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Social media is no longer a reactive project that you pursue in free time on the weekends. Hiring a Social Media Manager assures your brand gets the time it deserves. It […]


Strong social media presence

In today’s digital age, it is important that organizations and corporations maintain a strong and effective social media presence. Not only are social media channels integral to efficacious marketing, but they are also an extraordinary tool in order to connect with your customers and build lasting relationships with them. However, […]