What is the first step creating a brand? Successful brand creation is about promoting your strengths. Start by thinking about what you’re good at and what you believe in as a business. For example: particular skills – such as excellence in design high-quality customer service providing the best value for […]
Websites play a significant role in building and strengthening brands. Whether you’re re-launching a website or introducing a new one, it’s a powerful opportunity to position your company for success. “Today’s consumers are increasingly likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search.
From 2007 to 2011, Mitsubishi Motors saw its sales to Millennials drop almost 30%. Through research, the company learned that these consumers — born between the 1980s and 2000 — couldn’t get information they wanted from the Mitsubishi website, because it wasn’t configured to serve mobile devices. The company launched […]