Every so often, you should take a hard look at your webpage design from the point of view of a first time visitor. Walk through each page as if you had never seen the site before. Identify and note all the issues you find … and then fix them! Here […]
Consistently building your brand takes effort. If you want to build and maintain a strong brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it. You’ll need to be consistent in your service and every other point of contact customers have with […]
What is the first step creating a brand? Successful brand creation is about promoting your strengths. Start by thinking about what you’re good at and what you believe in as a business. For example: particular skills – such as excellence in design high-quality customer service providing the best value for […]
Every business wants to be a customer’s first choice. Brand building and managing a brand can play a significant part in making that happen. The concept of a brand building extends far beyond just your company logo to your business’ core values and to every interaction you have with customers […]
It’s a good idea to get one person to take responsibility for your brand management or brand strategy – if you can’t do it yourself, appoint a qualified employee or in-source a brand manager. All of your employees, and your brand manager will play a crucial part in managing your […]
Websites play a significant role in building and strengthening brands. Whether you’re re-launching a website or introducing a new one, it’s a powerful opportunity to position your company for success. “Today’s consumers are increasingly likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search.
In a recent online survey of more than 460 small business owners, proprietors and CEOs, 63% said that they spend 1-5 hours on social media every week. The rest are spending much more, with some business owners spending 21+ hours a week on social media alone – thats HALF of […]
From 2007 to 2011, Mitsubishi Motors saw its sales to Millennials drop almost 30%. Through research, the company learned that these consumers — born between the 1980s and 2000 — couldn’t get information they wanted from the Mitsubishi website, because it wasn’t configured to serve mobile devices. The company launched […]