Monthly Archives: April 2016


Social Media Marketing Strategy

Your Social Media Marketing Strategy – In deciding which social networking sites to use, it helps to know who your target audience is; which social media platforms they use; and what messages you want to share with that audience. Experts say that businesses benefit from employing an editorial calendar detailing […]


New research proves that RESPONDING to negative feedback online benefits companies

One of the biggest misconceptions companies have about online and social media is that any and all negative reviews and comments should be completely ignored.  The idea seems to be that if companies ignore the negative response from customers, that it ‘goes away’. A new Harris survey concludes that the […]


Building Relationships on Facebook

People use Facebook to share their latest thoughts and happenings, where they have been recently, what they have eaten recently and their thoughts on the recent news. Facebook is a place of sharing, with users sharing their opinions about anything with each other.But when people complain on your social media […]


Why do I need a webpage?

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way. And answering, “Well, that’s what everybody else is going” simply wasn’t good enough. […]


How to build online Relationships

Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company. To be effective, however, these social interactions […]