Monthly Archives: September 2015


Four Guidelines to Building a Brand

It’s no secret that a strong brand that will attract your target market and establish your company as an authority within your industry.  So, how do you build a strong brand? Strong brands have an understanding of the following: What they stand for. What the core offering is. Who their target market […]


Developing Your Brand Strategy

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand […]


Your digital footprint matters

1. Learn The Basics: What’s A Digital Footprint? Your digital footprint is all the stuff you leave behind as you use the Internet. Comments on social media, Skype calls, app use and email records- it’s part of your online history and can potentially be seen by other people, or tracked […]


SME|Strategies

There is a plethora of vibrant activities around SMEs, all ripe with enough personal interaction, social media and community events that could keep you busy every day of the year. Most SME’s seek support to implement the necessary strategies to maximise their contacts both personally and through online networks. These […]