Yearly Archives: 2015


Four Guidelines to Building a Brand

It’s no secret that a strong brand that will attract your target market and establish your company as an authority within your industry.  So, how do you build a strong brand? Strong brands have an understanding of the following: What […]


Developing Your Brand Strategy

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate […]


Your digital footprint matters

1. Learn The Basics: What’s A Digital Footprint? Your digital footprint is all the stuff you leave behind as you use the Internet. Comments on social media, Skype calls, app use and email records- it’s part of your […]


SME|Strategies

There is a plethora of vibrant activities around SMEs, all ripe with enough personal interaction, social media and community events that could keep you busy every day of the year. Most SME’s seek support to implement the necessary […]


“According to Marty Blalock, coordinator of professional communication at the University of Wisconsin’s School of Business, many products have failed to be successful in overseas markets because of names that communicated something else to potential buyers. For example, Chilean consumers probably didn’t buy the printer “Roto” because in Spanish this word means “broken.”

http://smallbusiness.chron.com/importance-knowing-audience-ebusiness-world-20706.html


Do you know that more than half of all mobile searches have local intent. People spend a lot of time looking for businesses in certain area. Registering your business on Google+ will help it show up in both Maps and standard search.