If you are not networking you are not working

Networking is the departure point of business development. Technology has redefined how we prospect for jobs, meet business contacts and increase our revenue. As an entrepreneur, if you don’t have a network, you will keep revisiting the drawing board.” If you want to make Your Network Your Net Worth, don’t […]


Your Online Marketing Strategy

Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, poaching your potential customers and offering a better first impression to anyone searching for businesses like yours in your area. To make matters worse, every day they […]


Marketing vs. Branding – what is the difference?

Marketing versus branding, these two business functions are often believed to be mean the same thing. We beg to differ, and by understanding that Marketing and Branding are two distinct functions, but work together to achieve a specific goal in brand positioning and brand building, you will be better equipped […]


SEO Client Relationship

It seems like everyone has an idea of what ‘SEO’ means these days. Whether it’s correct or not it does impact the seo client relationship. With the myriad Internet marketing blogs, websites and affordable SEO tools out there, it seems like most business leaders now can grasp just enough information […]


Your Holiday Marketing Campaign

How do you want to finish off the last quarter of 2017? If you want to finish it with a strong profit margin and get a head start on 2018, one of the best ways to accomplish this is by starting your holiday marketing campaign now. Doing so will save […]


Do you understand the term SEO?

Make Your Site Appear in Google™ Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple! Check our SEO Explained […]


What is marketing? What is branding? How do they differ?

The difference between marketing and branding. There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, […]


Cyber Army To Defend Cyber Attacks

Africa’s leading cyber security firm, LAWtrust, recommends South African businesses and individuals take the following steps to protect themselves from Petya and similar cyber attacks : Keep your operating system and your applications up to date Organisations must raise awareness among staff with regard to information and cyber security Treat […]


Cyber Breach SA – Check out – have i been pwned?

Cyber Breach SA – is that possible? On Monday morning Fin24 discovered that the hub – which acts as a portal for reporting cyber issues and falls under the Department of Telecommunications and Postal Services – was down and when checked on Thursday evening the site was still down. In […]


How to choose a domain name?

How much thought do you need to put into choosing your domain name? Is it really that important? If you have a quality website and business, people will visit your site no matter what the domain is, right? Well, not so fast… It’s your “first impression”. Your URL is the […]


How to Grow Your Facebook Following: A 6-Step Plan

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps. #1: Analyze Broad Target Market Characteristics The first step is to identify […]