Marketing vs. Branding – what is the difference?

Marketing versus branding, these two business functions are often believed to be mean the same thing. We beg to differ, and by understanding that Marketing and Branding are two distinct functions, but work together to achieve a specific goal in brand positioning and brand building, you will be better equipped […]


SEO Client Relationship

It seems like everyone has an idea of what ‘SEO’ means these days. Whether it’s correct or not it does impact the seo client relationship. With the myriad Internet marketing blogs, websites and affordable SEO tools out there, it seems like most business leaders now can grasp just enough information […]


How to choose a domain name?

How much thought do you need to put into choosing your domain name? Is it really that important? If you have a quality website and business, people will visit your site no matter what the domain is, right? Well, not so fast… It’s your “first impression”. Your URL is the […]


How to Grow Your Facebook Following: A 6-Step Plan

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps. #1: Analyze Broad Target Market Characteristics The first step is to identify […]


Your Online Marketing Strategy

Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, poaching your potential customers and offering a better first impression to anyone searching for businesses like yours in your area. To make matters worse, every day they […]


Facebook Tagging For Business

Remember when you are Facebook tagging, you are linking to another business or person’s page and that can lead people to click and leave your Facebook page to go to the tagged page. It’s important to balance your desire to connect along with your desire to keep people front and […]


The Most Important Social Media Platforms

Social media platforms and marketing is an important component of every marketing strategy. That’s why it’s so important for companies to have a solid answer to the following questions: which social media platforms should be used? Is Facebook enough? Or should other platforms like Twitter, Instagram, and Google+ play a […]


Google Plus Marketing Features

  Google+ is packed with features that can help you to market your business in numerous ways, whether it’s to engage with customers, increase your brand’s exposure, find high quality leads within your target audience, find influencers or to attract readers to the content you post. The following are just […]


How to use Google Plus for marketing?

With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way. When Google Plus […]