Business Perception Management

Business Perception [per-sep-shuh n] management the act or faculty of perceiving, or apprehending by means of the senses or of the mind; cognition; understanding. The reputation of an individual, business or brand is what is perceived by the […]

Your Brands’ Perception has to be managed

In today’s digital age everything is about a brands’ perception, and virtually a Google search away. This makes your goods and services easier to find, but the trade off is that your competition is easier to find as […]

Your Online Marketing Strategy

Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, poaching your potential customers and offering a better first impression to anyone searching for businesses […]

If you are not networking you are not working

Networking is the departure point of business development. Technology has redefined how we prospect for jobs, meet business contacts and increase our revenue. As an entrepreneur, if you don’t have a network, you will keep revisiting the drawing […]

Marketing vs. Branding – what is the difference?

Marketing versus branding, these two business functions are often believed to be mean the same thing. We beg to differ, and by understanding that Marketing and Branding are two distinct functions, but work together to achieve a specific […]

Blogging and perception management

Regardless if you are a small business, or a multinational company, blogging has to be an integral part of your online content marketing strategy. If you are in B2B, post articulate, well researched articles forms the foundation and […]