Stay relevant build your brand online

If you know how much time your customers actually spend online these days, you will have a brand online.  The amount is staggering. According to Google, 97 percent of consumers search for local businesses online. Customers build their […]


Your Business Online presence matters

Small Medium Enterprises (SME) owners often have a hard time making decisions about whether they should hire someone to take control of their company’s online presence or not. Your company’s online presence is all about attracting prospects to […]


Manage your Business Perception

Business Perception [per-sep-shuh n] management the act or faculty of perceiving, or apprehending by means of the senses or of the mind; cognition; understanding. The reputation of an individual, business or brand is what is perceived by the […]


Your Brands’ Perception has to be managed

In today’s digital age everything is about a brands’ perception, and virtually a Google search away. This makes your goods and services easier to find, but the trade off is that your competition is easier to find as […]


Your Online Marketing Strategy

Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, poaching your potential customers and offering a better first impression to anyone searching for businesses […]


Your network is your net worth

Your network is your net worth! Networking is the departure point of business development. Technology has redefined how we prospect for jobs, meet business contacts and increase our revenue. As an entrepreneur, if you don’t have a network, […]


Marketing vs. Branding – what is the difference?

Marketing versus branding, these two business functions are often believed to be mean the same thing. We beg to differ, and by understanding that Marketing and Branding are two distinct functions, but work together to achieve a specific […]


Social Media Mistakes Your Business Makes

2018 is shaping up to be a powerful year for social media marketers. Currently, seven out of ten consumers expect a business to have a well-maintained social media presence, and 17 percent of consumers actively use social networks when looking for information […]


Social Media Mistakes Your Business Makes

2018 is shaping up to be a powerful year for social media marketers. Currently, seven out of ten consumers expect a business to have a well-maintained social media presence, and 17 percent of consumers actively use social networks when looking for information […]